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View Date: Tuesday, March 31, 2009
Tuesday, March 31, 2009
Business Development/Management/Sales
BU04: The 'Right On, No Bull' Guide to Marketing in a Tough Economy Room: 103 ~ 10:00AM - 12:00PM (Tuesday, March 31, 2009)
Attendees will learn no cost and low cost online and offline marketing strategies and tactics that will allow them to grow revenues and lower costs in a tough economy. Let your competitor complain about the tough economy while you prosper! Bring your notebook and plenty of pencils while you: Learn why a tough economy is the best time to capture profitable market share; Use specific strategies and tactics to sell more at higher margins, Incorporate 10 proven steps to increasing profitable revenue, Understand how to avoid lowering prices, damaging cash flow and downsizing your business, Install a recession-proof strategy that actually grows your business in good times and in bad. Learn to evaluate your marketing and find out what really works. By the end of this session, you will have a step-by-step process to growing your business-no matter what the oil prices or latest economic crisis. Perfect for company owners, senior management executives, marketing and sales managers.
BU07: Designing, Selling and Pricing Service Agreements Room: 103 ~ 3:00PM - 5:00PM (Tuesday, March 31, 2009)
This popular seminar will significantly increase the profitability and value of any low-voltage security and alarm integrator. This seminar will teach the attendees why clients purchase service agreements, how to package them, how to price them and how to sell them to both existing and new clients.
CS05: Central Station: Generate Additional Revenue and Become an Invaluable Asset to Law Enforcement Room: 103 ~ 1:00PM - 3:00PM (Tuesday, March 31, 2009)
Learn how to build better relationships with local Law Enforcement agencies. Introduce new revenue streams by utilizing current assets of a central station to aid Law Enforcement. Deploy current technologies you may not be using like covert CCTV, GPS, intrusion systems using GSM communication. Learn how these systems can be integrated into Law Enforcement operations and effectively demonstrate the value of these systems to Law Enforcement personnel and build relationships with senior Officers. Suitable for central station operators, systems integrators.
CS06: Expanding the Role of Central Station Through Remote-Managed Services Room: 106 ~ 3:00PM - 4:00PM (Tuesday, March 31, 2009)
This presentation will detail how central stations or dealers can utilize remote-managed services to manage all aspects of their customers' systems while providing more value. Central stations can also increase recurring monthly revenues through services such as remote management, customized and scheduled reporting, photo-id badging, and daily task automation. Learn how your customers can utilize a Web-based portal to access their own data and how that generates RMR for you. Suitable for dealers, integrators and central stations.
DI19: Physical Layer Designs and Considerations to Support an IP Security Network Room: 204 ~ 10:00AM - 12:00PM (Tuesday, March 31, 2009)
Security integrators & Contractors, Security Managers, Installers who are looking for insight on the architecture, design, installation and maintenance of an IT network deployed for IP Security cameras and devices, will learn the needs, issues and options for IP security on a network layout "approved and accepted" by the IT community. This course will cover basic architecture and topology, terms and jargon used by the IT community, basic needs for the IT community, what do you need to know and say to be "accepted" by them, what are the biggest issues IT managers have and how to avoid them and basic issues regarding installing and testing networks. Introductory.
Presenter:
Tom Debiec, RCDD - Technical Marketing specialist, Berk-Tek, A Nexans Company
Brian Ensign - Director of Training and Technology, Ortronics/Legrand
Carol Oliver - Marketing Analyst, Berk-Tek, a Nexans Company
DI37: IP-based Access Control: Which Type is Right for Your Application? ROOM 201 AT 1 PM Room: 201 ~ 1:00PM - 2:00PM (Tuesday, March 31, 2009)
IP-based access control is more than plugging hardware into a network or using a browser to view and edit data. On the contrary, there are at least three distinct types of IP-based access control systems available on the market today- embedded, server-based, and hosted- and each one has specific applications that best fit customer requirements. This session will profile these three alternatives in terms of: architecture, cost, performance and target applications. Three real-market case studies (one per architecture) will be used to illustrate the different systems and to discuss the pros and cons of each: a secure government SCIF, a secondary education campus and a national retail chain. This session will be of interest to security installers seeking product insights, sales professionals who want to know where each type of IP access is most appropriate, and end users who may be trying to sort out competing vendor claims.
DI08: H.264/SVC (Scalable Video Coding) - New Video Compression Standard Room: 204 ~ 1:00PM - 2:00PM (Tuesday, March 31, 2009)
Because the choice of video coding technology strongly influences the design (and costs) of digital video security architectures. The desired compression performance is directly related to the application requirements in terms of video quality, disk capacity and/or network bandwidth. H.264/SVC standard represents the technological answer to the needs of improved flexibility in data access. Scalable video coding schemes are designed to ease simultaneous access to a large number of video sources from multiple clientsthrough heterogeneous digital networks, each with different quality of service (QoS). Suitable for end users, video systems manufacturers, system integrators.
DI20: Wireless Commercial Intrusion Systems- An Introduction Room: 204 ~ 2:00PM - 3:00PM (Tuesday, March 31, 2009)
The presentation will provide a unique view of the most established and promising new wireless technologies, accentuating the pros and cons of each. A detailed discussion of the trade-offs of data rate, power consumption, range and cost will be presented, along with an educational presentation to create an awareness of improvements in radio technologies, such as BlueTooth, Wi-Fi, 802.15.4, ZigBee, 900MHz and 2.4GHz bands, Spread Spectrum, Ultra Wide Band, etc. This information is intended to create an awareness of the trade offs and the inherent advantages and disadvantages of applying several specific wireless technologies in security applications, along with other life safety related applications. The presenter will also offer specific case studies of how existing installations are currently using these wireless technologies and future trends that may affect life safety applications. Suitable for security and loss prevention managers, business owners & GMs, security dealers, systems integrators, Government personnel, technicians, engineers, operations and facility managers interested in establishing a baseline understanding of wireless options.
DI01: Identity Analytics: Managing Risk at the Door Room: 204 ~ 3:00PM - 4:00PM (Tuesday, March 31, 2009)
Cardholder Analytics is a proactive approach to workplace risk management, ensuring a company’s safety, security and compliance with business and regulatory policies are enforced before breaches occur. It is the convergence of physical access control and business risk/compliance policy, extending the “who, where and when” of traditional access control to incorporate “what” an individual possesses (e,g, their status in terms of induction, training, licences). This convergence delivers significant benefits to the wider business. Dealers/installers, government personnel, facility operators, owners/senior security management, systems integrators, technicians, occupational health and safety managers will be challenged to think laterally about how they can tie policy and regulatory compliance with security systems in order to mitigate risk in their or customers’ organizations. Suitable for dealers,installers, government personnel, facility operators, owners, senior and general management, security management (VP/Dir./Mgr. Levels). systems integrators, technicians, occupational health and safety managers. Suitable for dealers,installers, government personnel, facility operators, owners, senior and general management, security management (VP/Dir./Mgr. Levels). systems integrators, technicians, occupational health and safety managers.
Jack Turley - Vice President, Sales & Marketing - Cardax Americas, Gallagher Security Management Systems
DI34: Network Security for System Integrators Room: 104 ~ 3:00PM - 4:30PM (Tuesday, March 31, 2009)
The security of networks and their data is the primary concern for IT personnel, and is very important for physical security companies to understand when they''re installing networked devices. This presentation details many of the methods used by hackers to attack networks, and ways to defend against such intrusions. Created for system integrators. Intermediate
DI43: Use of Video Analytics Over IP Based Camera System for Reducing the Risk of Fire and Intrusion Room: 204 ~ 4:00PM - 5:00PM (Tuesday, March 31, 2009)
The presentation will provide an overview of the technology, discussing the video analytics on board an IP camera as well as the network video recorder. Mandated codes and approvals which will lead to the design and installation of the system will be reviewed. The system architecture for several differing facilities will be discussed highlighting differences to suit end user, AHJ, or application needs. Video of testing conducted at each installation as well as event data will be shown as a measure of success. Great session for dealer, installers, integrators, system designers.
EU02: Turning Video Into Evidence: Why Managing Digital Assets is Important to Video Strategy Room: 106 ~ 10:00AM - 11:00AM (Tuesday, March 31, 2009)
The investment that companies make in video surveillance technology is just the tip of the iceberg. Once the initial investment is made, companies are often overwhelmed by the vast amount of digital assets they have to manage. Their video management processes and IT infrastructure can all come under scrutiny. There are many ways to strategically manage video so it maintains its integrity and can be preserved for evidence. This presentation will address IT considerations and discuss the importance of managing digital assets as evidence so it can be used in the courtroom. For end users.
Karenne Smith - Security Consultant, Sierra Intelligence Technologies, LLC
EU18: Multi-Agency Incident Management, Operations and Planning Room: 104 ~ 10:00AM - 12:00PM (Tuesday, March 31, 2009)
The presentation outlines the necessity and requirements for all agencies and functions to respond as a unified team to major incidents, disasters, acts of terrorism and major special events. The course covers planning, management and operations of the event and the need to follow standardized systems such as NIMS and ICS. Interoperable communications technologies and systems are also covered. Documentation, finance and recovery operations are also covered. Course has been upgraded from a law enforcement presentation to an "All Hazards" presentation including the integration of private agencies and vendors. Targeted for law enforcement, fire, ems services, military, public utilities, emergency management, communications and private and public agencies personnel.
Timothy McVey - Sergeant / Emergency Management Supervisor, Columbus Division of Police / Emergency Management Unit
EU23: Secure Security: How Wireless is Enhancing Law Enforcement Applications Room: 106 ~ 11:00AM - 12:00PM (Tuesday, March 31, 2009)
Many law enforcement organizations today are taking advantage of increased security protocols in public data networks to implement innovative mobile data and surveillance solutions. Our panelists will share information on some of the deployments that they've seen within law enforcement organizations, such as portable indoor and outdoor covert surveillance for multiple location installations (e.g., car, boat, building) and in-vehicle a mobile office systems. Some of the public wireless network benefits that will be addressed by the panel include: Portability Utilization, Mobility, Cost & time savings and Remote access. For law enforcement / public safety officers, IT professionals and other attendees responsible for security applications that require secure data transmission and mobility.
Moderator:
Scott Davis - Vice President, Enterprise Sales, Sierra Wireless
Panelist:
Dan Gillison - National Director, State and Local, and Public Safety Sales, Sprint
EU38: Revolutionary Cognitive Vision Methodology - Imitating the Human Recognition Room: 106 ~ 1:00PM - 2:00PM (Tuesday, March 31, 2009)
This novel approach to video content analysis, based on unique cognitive vision and profiling methodology technology, imitates human object recognition to achieve breakthrough camera performance. Conferees will review major advantages vs. current paradigms in VCA and will see demonstrations of unlimited target definition and profiling flexibility including males vs. females, SUV vs. private cars or people wearing backpacks, etc. With its ability to provide continuous improvement through interactive feedback mechanism, end users can experience extremely high operational precision with minimizing the FAR and achieve significant reduction in design and deployment costs, while adapting to changing image setting such as lighting conditions, outdoor scenarios, camera view angel and even PTZ. Targeted for system integrator; system architect/designer; security director/manager; business manager/sales/marketing; first responder; end users; transportation; police; government and more.
Presenter:
Ronen Saggir - Chief Technology Officer, Video Inform
EU04: Achieving Enhanced Situational Awareness with Advanced, Integrated Technologies Room: 106 ~ 2:00PM - 3:00PM (Tuesday, March 31, 2009)
McCormick Place, the nation's largest convention center recently completed 2.2 million square foot expansion, and in doing so designed and built a new, state of the art security Command Center. The Command Center features integrated systems that provide enhanced situational awareness for security officers. The security command center also features a 20-foot wide video wall and advanced, network-based video systems that can share live video with the City's 9-1-1 center and allow collaboration with other government agencies. In this session learn the benefits and challenges of implementing such a system, the lessons learned, and a vision of the future of integrated security systems. Suitable for government personnel, law enforcement/ public safety officials, operations, owners/senior & general management, security management (VP/Dir./Mgr. Levels) and systems integrators.
For security managers, investigators and IT professionals, this session will describe threats and practices used by hackers and eavesdroppers in corporate communications intercepts. Learn from subject matter experts the varied ways that communication information is illegally captured, and see real-world examples which these government instructors have experienced. Both real-time and hands-on examples will be presented to the attendees.
Richard Swanson - Telecommunications Manager , FBI, Los Angeles
Mark Uker - Instructor , Advanced TSCM Concepts and Computer Forensics, Research Electronics Intl
Sponsored By:
IT/IP Convergence
IP08: Advanced Topics for Network Video Room: 104 ~ 1:00PM - 2:00PM (Tuesday, March 31, 2009)
Many of today's devices support QOS, but what does that mean and how is it implemented? You will explore QOS from end-to-end, including diagrams of packet flow and network topologies. This includes Differential Services (DiffServ), shaping, and policing. Many of today's networks can support multicast traffic. However, how does multicast traffic differ from unicast traffic and when is it appropriate to be used? Learn about configured multicast to support video across the Internet II backbone. Transcoding is the direct digital-to-digital conversion from one codec to another, and can be used, for example, to capture MJPEG video from a network camera and stream it to multiple users using Microsoft's Media Player. This session will provide video designers, managers, and network designers beneficial information to better understand how to control and grow your surveillance infrastructure.
Mike Klapheke - Consulting Engineer, Cedar Path Solutions Group
IP14: Moving from Perfect Data Storm to Perfect Data Form with Effective Camera Management and Storage Strategies Room: 202 ~ 1:00PM - 2:00PM (Tuesday, March 31, 2009)
This presentation will offer expert insight into the complex world of camera management and storage, providing installers, system integrators, IT professionals and solution providers alike with guidance on determining the strategies and systems that best meet their application needs. Topics such as data compression, centralized versus distributed storage architectures, capacity planning, RAID protection, avoiding disk and system failure, and near- and long-term storage will be reviewed. The advantages of server virtualization - the trend that is now taking on the IT world by storm will also be discussed in the context of an overall IP surveillance initiative. The goal of the presentation is to provide attendees with an understanding of the way each of these important topics shape costs and complexities in camera management and storage. For installers, system integrators, IT professionals and solution providers.
SM07: Reforming Surveillance Operations with 21st Century Technology-CANCELLED 3/27 Room: 202 ~ 10:00AM - 12:00PM (Tuesday, March 31, 2009)
Learn how to incorporate current technology into surveillance operations to maximize departmental efficiency and effectiveness against threats. Topics to be discussed will include: Utilizing “techonomics” Making technology economical, Eliminating blind spots with, new technology. Integrating POS, and other data mining information to develop a full spectrum of special projects, to ensure every penny coming in and out the door is accounted for. Understand the dangers of TITO, and how to avoid them. Learn how to get state regulatory agencies to embrace new technology for your department. Learn how to determine which technology to purchase and how to evaluate comparative products. Why biometrics, video analytics, and threat analysis software may not be for you right now, and what it will take to make them ready. Learn what technology the other side may use against you and how you can prepare for it. Suitable for gaming executives, surveillance professionals, and security managers of multiple large facilities.
Conrad Steffen - Director of Surveillance, Herbst Gaming, inc.
SM01: CCTV and Privacy Room: 202 ~ 2:00PM - 3:00PM (Tuesday, March 31, 2009)
Responding to concerns of terror around the world, law enforcement agencies rapidly moving to utilize a range of surveillance technologies to address the threat. While the lead technology in this area is CCTV, other technologies like RFID, GPS and biometrics are also being expanded for use in monitoring human activity. These systems share common features and can be interrelated and controlled with developing computer technologies. However, use of these technologies has implications for individual privacy. It is a critical governmental function to administer the use of that technology to ensure that it is related to appropriate government purposes and that individual civil rights are protected. Suited for government personnel, law enforcement/ public safety officials, operations, owners/senior & general management, security management (VP/Dir./Mgr. Levels) and systems integrators.
Presenter:
Donald Zoufal - Safety and Security Industry Executive, SDI
SM13: Wide Area Surveillance and Infrastructure Security Room: 202 ~ 3:00PM - 4:00PM (Tuesday, March 31, 2009)
While CCTV has served its traditional role as the surveillance solution of choice in enterprise security, next-generation Wide Area Surveillance is needed in areas where conventional CCTV is simply ineffective. From Oil & Gas to Transportation and Logistics, from Border Patrol to Law Enforcement, industries and governments alike require Wide Area Surveillance solutions to allow security personnel access to video cameras while out in the field. With a holistic "system-of-systems" approach, next-generation Wide Area Surveillance solutions produces a multi-dimensional field of view to support tactical, operational and strategic objectives. Suitable for corporate executives responsible for ensuring infrastructure security in the oil and gas, mining, transportation, manufacturing, industrial parks, logistics, MICE and tourism industries,and Government officials at the municipal, county, state and federal levels responsible for safeguarding U.S. Homeland Security.
